Our Approach to Ad Effectiveness Measurement
We combine market analytics expertise and advanced tools to reveal the real impact of your advertising. rovanthexis is committed to transparency and ethical data analysis so you always know how your campaigns perform. Meet the team dedicated to your results.
Michelle Evans
Lead Market Analyst
Meet Your Analytics Team
Our experts offer guidance, insights, and market-focused solutions for measuring campaign effectiveness.
Michelle Evans
Master of Business Analytics University of Melbourne
Market effectiveness research
Insight Market Labs
Certifications:
Methodologies:
Key Skills:
Michelle draws on years of industry experience to deliver transparent ad evaluations and practical solutions for campaign teams.
Josh Martin
Bachelor of Information Systems Monash University
Data collection and management
Metricise Pty Ltd
Certifications:
Methodologies:
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Josh’s strong technical background ensures data accuracy and reliability across all advertising metrics reviewed.
Anita Luo
Bachelor of Commerce (Marketing) UNSW Sydney
Campaign performance reviews
Strategy Scope
Certifications:
Methodologies:
Key Skills:
Anita bridges data with your team’s needs, providing clear guidance and actionable suggestions from every report.
Nathan Foster
Graduate Diploma in Analytics RMIT University
Business reporting analysis
Pulse Analytics
Certifications:
Methodologies:
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Nathan ensures reports are clear and actionable, focused on the key outcomes that matter for your advertising success.
How Our Analysis Works
Follow our transparent, step-by-step process designed for clarity and measurable campaign understanding.
Initial Consultation and Data Review
Meet your analytics team to outline objectives, collect campaign data, and clarify your reporting preferences for best fit.
Goal setting
Define clear analysis goals together.
Data collection
Secure transfer and review of your campaign data.
Analysis and Metric Benchmarking
We process campaign data, apply industry benchmarking, and extract insights by measuring real impact against set objectives.
Metric review
Analyse which metrics reflect your objectives.
Actionable insights
Highlight what can be improved or maintained.
Reporting and Recommendations
Receive readability-optimised reports with focused recommendations and open access for questions or adjustments.
Clear reporting
Easy-to-follow, actionable report delivery.
Discussion
Opportunity to discuss results and priorities.
Continuous Support and Follow-up
Stay informed with ongoing support and tailored check-ins, ensuring your campaigns evolve with your goals.
Ongoing feedback
Regular review keeps your campaigns on track.
Support access
Reach our team for questions as needed.
How We Compare
See what sets our ad effectiveness reporting apart from competitors
rovanthexis
Focused, actionable market analysis
Client-tailored reporting
Analysis refined for your unique needs
Australian market expertise
Deep understanding of local market
Ongoing support
Continuous improvement and review
Security focus
Client data handled with care
MarketMetric
Standard analytics and dashboards
Client-tailored reporting
Analysis refined for your unique needs
Australian market expertise
Deep understanding of local market
Ongoing support
Continuous improvement and review
Security focus
Client data handled with care
AdSight
General campaign overview
Client-tailored reporting
Analysis refined for your unique needs
Australian market expertise
Deep understanding of local market
Ongoing support
Continuous improvement and review
Security focus
Client data handled with care